Upgrade were there showing off their new brand; Pivot. Alongside some brand new "Vault" pedals for 2011. They had the prototype short travel DMR on show. By far the best seat display of the whole show too.
Chocolate distribution were there wowing the public with a range of Kinetic trainers and Rolf Prima wheels.
Surf Sales with Transition bikes had a cool wooden set up really showing off their products.
Torq had their complete range of energy products out to taste. The banoffee gel was my favourite for sure!
SIS, another leading brand in energy products, had their own bar with SIS drink on tap!
Evolution Imports had a colourful stand with Yeti bikes and Chris King components on show. The pictures say it all.
Zipfit are a huge road biking energy brand. They had some really tasty products and suplied me with loads to try out too. It certainly helped me get back from a ride with my girlfriend the other day when I had to push her 14 miles back to the car! without the energy gel i'm not sure I would have made it back.
Fishers had a large stand with a real profesional look promoting Sram and Rockshox. Norco had their own section of it with a big poster of Ben Reid and Stanny's bike on show.
Hope had some really good product on show in some pretty eye-catching colours. their one peice crown and stem is pretty posh but check out the new 10 speed casset and free-hub body.
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